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Overcoming AdWords Conversion Data Discrepancies

Let’s start with a simple question. Actually this question is better: How many conversions did a campaign generate last month? Any PPC worth their salt will be able to give me a definitive number for...

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Google Analytics Data From February 9th Finally Restored

If you are among those people with missing data for February 9, 2015 in Google Analytics, the data has now been restored. It is unclear what made the information vanish for a week, although people were...

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Google Analytics Not Updating AdSense Stats

Google Analytics has stopped updating statistics from Google AdSense properly, showing almost no data when viewing the AdSense part of the AdSense account, nor is it showing when viewing the Behavior...

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How Accurate is SEO Forecasting?

Earlier today Linkdex published the results of their recent survey of SEOs.  The subject?  Forecasting.  The data?  Very interesting and here’s why. We in the SEO community tend to be data-based.  We...

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Exploit Discovered in Google Analytics by Yoast WordPress Plugin

Yet another major vulnerability has been discovered with a WordPress plugin popular with SEOs and webmasters.  And it is another Yoast plugin that is affected, this time the very popular Google...

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New GWT Search Analytics Has a Release Date… But It’s Still Secret

Everyone is waiting for the new update of Google Webmaster Tools when the new Search Analytics is added… but no one knows yet when it will go live for all users.  We do know they were still adding...

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Using Google Analytics To Track PPC Content Performance

Content marketing is all the rage these days. I probably see 5 or more tweets per day about how to do effective content marketing. And it’s not just hype: content works, especially for...

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How to Set Up Site Search Reports in Google Analytics to Track Visitor’s...

Many people don’t realize that Google Analytics supports site search for websites, allowing you to track the searches that visitors are doing on your sites.  However, it doesn’t work out of the box,...

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Google Webmaster Tools Launches Search Analytics Report

The wait is finally over. Google Webmaster Tools has finally launched the long-awaited Search Analytics reporting for webmasters, replacing the less-robust Search Queries report. Google first began...

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How to Create Tracking URLs for Google Analytics

Did you know you can create tracking URLs for Google Analytics, even if you are not currently using a third party tool that will do this automatically for you? Just because you don’t have fancy tools...

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Twitter Analytics Adds Audience Insights

Twitter has added some new features to their Twitter Analytics product, including new audience insights. The new insights provide users with many more insights including demographics, interests, mobile...

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AdMob Beta Allows App Developers to Remove Ads from Certain Segments of Users

Google is launching a new beta that allows app developers to turn off ads from specific segments of users, while displaying ads to other users. This would allow app developers to turn off ads to...

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Google AdWords Remarketing Ads Using Google Analytics Audiences

Google AdWords has announced a new change that allows advertisers to include their Google Analytics audiences as a remarketing list for Google Search ads, all without requiring extra tagging changes...

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Google Analytics Working on Referral Spam Solution

Annoyed at all the spam referrals in Google Analytics telling you to buy followers or download website buttons?  Google Analytics is working on a solution to the problem. At Mozcon today, Adam Singer...

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Google Analytics Asking for User Feedback

Google Analytics seems to be the latest Google product to ask for feedback from its users. When I logged into Google Analytics this morning, I got this pop-up layover on the bottom right of the...

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Referral Spam Hitting Google AdSense Publishers Too

It seems as though those annoying Google Analytics referral spammers have a new target – your Google AdSense account.  Last week I noticed that there were some new sites that popped up under the...

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Google Analytics Changes to Hourly Default View for Behavior Data

Google Analytics has made a new default change that details hourly page views when viewing a single day’s Analytics data in the behavior tab. Until now, Google’s default view from the behavior page is...

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3 Must-Track Website Metrics For Every Business

When it comes to owning and operating a business, a huge portion of your time is spent tracking and calculating the effectiveness of certain decisions. From tracking employee time to ensuring budgets...

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Why Google Doesn’t Use Google Analytics for Ranking Purposes

Multiple Googlers have said many times that Google doesn’t use Google Analytics data for ranking purposes, but have never really gone into detail about why this is.  In today’s hangout, when John...

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How to Add Google Analytics to AMP Pages in WordPress

If you have implemented the official AMP plugin for WordPress, you have probably discovered that the plugin strips out the Google Analytics code from all AMP pages.  But even though the plugin strips...

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Google Analytics Now Removes Referral Spam from Reports Automatically

Google Analytics referral spam has long been a pain point for Google Analytics users.  While Google had previously promised a solution last year, until now, users had to resort to many workarounds in...

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Google Analytics Is Now A Suite of Products

Google Analytics has grown up and come into its own. Via the Google Analytics Blog and emails, the Analytics team announced the Google Analytics 360 Suite of products.  Focused around their...

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Google Analytics Adds AdWords Sitelinks Reporting

If you run Google AdWords, you might have gone the custom reporting route in order to better track sitelinks performance in your AdWords ads.  But Google Analytics has made a chance to now offer...

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Google Search Console New Integration in Google Analytics

Google Analytics now allows webmasters access to many more of the metrics shown within Search Analytics in Google Search Console with the various data within Google Analytics, including things like...

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Google Analytics Adds New Surveys 360 To Its Collective

You run a campaign. You look at your website traffic. It goes up, but people are still leaving without converting. We’ve all been there. We’ve all screamed out with that burning question – WHY?!...

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